Dedicatoria
| Author | Rosario Alejandra Sulser Valdéz - José Enrique Pedroza Escandón |
| Pages | 4-4 |
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- La promoción internacional para productos y servicios
- Dedicatoria
- Dedicatoria
- Prólogo
- Introducción
- La importancia de una buena estrategia de comunicación
- La promoción internacional ¿A quien dirijo mis esfuerzos?
- La publicidad internacional, regionalizacion, cultura, atención a públicos multiculturales
- Las ventas personales internacionales
- Las promociones de ventas internacionales
- Las relaciones públicas internacionales
- El publicity internacional
- Bibliografía
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