Bibliografía
| Author | Rosario Alejandra Sulser Valdéz - José Enrique Pedroza Escandón |
| Pages | 172-173 |
BIBLIOGRAFIA
Acuff, Frank L.
How to Negotiate Anything with Anyone Anywhere around the
World.
American Management Association.
New York, 2000.
Czinkota Michael, Kotabe Masaaki.
Administración de Mercadotecnia.
Editorial Thomson Learning.
México, D.F. 2001.
Kotler, Armstrong.
Marketing, Octava Edición.
Edición adaptada para Latinoamérica.
Pearson Education.
México, D.F. 2001.
Lamb, Hair & McDaniel.
Marketing, Quinta Edición (Marketing, Fifth Edition).
International Thomson Editores.
México, D.F. 2004.
Sulser Valdés Alejandra; Pedroza Escandón José Enrique.
Exportación Efectiva, Reglas básicas para el éxito del pequeño
y mediano exportador.
Editorial ISEF, 1a. Edición. Mayo de 2004.
México, D.F.
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