• WIPO Magazine

World Intellectual Property Organization
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Latest documents

  • Intellectual property rights: driving global sports

    “Everyone’s doing it”. “It does not do any harm”. These are common refrains when discussing the issue of illegal online streaming of sports content. There is a widespread perception among the general public that intellectual property (IP) infringement is a victimless crime, but this is not the case. As we look towards World Intellectual Property Day on April 26, it is important to consider the real value that IP rights bring to the sports sector and why we need to protect them effectively.

  • Beyond the signal: a view from China on the copyright protection of live sports programming

    Over the years, television broadcasting has been the catalyst for the development of the sports economy. Indeed, as noted by Juan Antonio Samaranch, the former President of the International Olympic Committee (IOC), sports and TV are “a match made in heaven”.
 The Olympic Movement is a very good example of the significant economic contribution of broadcasters to the development of sports. As noted by Michael Payne, author of Olympic Turnaround, the revival of the Olympic Movement in the 1980s and its long-term financial sustainability were closely linked to television. Thanks to broadcasting, heart-quaking moments of Olympic action have translated into mass audience ratings and advertising revenue.

  • Intellectual property, sports and tourism: a perfect match

    Sports events are becoming a major driver of economic development globally.
 Global management consultants, AT Kearney, have estimated that the industry is worth around USD 620 billion. That figure represents a significant portion of the USD 4.5 trillion estimated value of the tourism industry as a whole.

  • Ambush marketing: when sponsors cry “foul”

    Ads bombard us daily – television, billboards, search engines and websites, apps, print and radio. Brands seek ways to break through this noise, to create a buzz and drive consumer demand for their products. In this pursuit, advertisers sometimes invest in sponsoring a big event, a famous individual or a team to leverage fans’ excitement to promote the sponsor’s brand. Events like the Olympic Games, the World Cup and the Super Bowl, to name a few, attract corporate sponsors that pay large sums, often in the hundreds of millions of dollars, to gain greater exposure for their brands. Sponsorships typically confer exclusive rights in a category to the sponsor, which can advertise itself as the official sponsor in that category, e.g., the official soft drink of the event.

  • Putting sports fans first: insights from Intel

    The evolution of the fan experience within the sports industry is well under way. For the last several decades, technology has brought enhancements to the game itself, but the fan experience hasn't changed significantly. Historically, there has been one version of the game or play delivered to fans.

  • ASICS: creating quality lifestyle through intelligent sports technology

    The well-known Japanese sports brand, ASICS, began operations in 1977, but its roots date from 1949, when a former military officer, Kihachiro Onitsuka, established Onitsuka Co. in Kobe, Japan. Mr. Onitsuka had a great passion for sports and health and, in the 1950s, he set out to provide the youth of Japan with appropriate shoes to encourage participation in sports. In the late 1970s, the company changed its name to ASICS. The name consists of the acronym of the Latin expression, Anima Sana In Corpore Sano, meaning “a sound mind in a sound body”. It is the philosophy under which the company operates, and the fundamental platform on which it still stands. ASICS’ long-standing corporate vision is to “create quality lifestyle through intelligent sport technology”.

  • 23 Capital: creating new ways to monetize intellectual property in sports

    Stephen Duval and Jason Traub, are co-founders of 23 Capital, a capital and solutions provider for the sports, music and entertainment sectors. In a recent interview with WIPO Magazine, these visionary entrepreneurs share their insights on how intellectual property (IP) rights are creating value in the rapidly evolving sports sector and talk about 23 Capital’s role in the creation and recent launch of OTRO, an innovative global digital fan club that offers fans the opportunity to connect with some of the world’s most famous football players.

  • Intellectual property and the specificity of sports

    Over the last 40 years, I have been involved in the sports industry and have sometimes noticed sports bodies and athletes peering jealously over a fence. On the other side of that fence are the intellectual property (IP) rights afforded to literary, dramatic, musical and artistic works. Athletes have seen protection for actors, singers, musicians, dancers, and others, while performing copyrighted works, but typically, have not themselves benefitted from such protection.

  • The IP behind the AI boom

    Artificial intelligence (AI) is set to transform our lives. But what exactly is AI, and what are the techniques and applications driving innovation in this area? James Nurton looks at insights provided by the flagship WIPO Technology Trends series which focuses on innovation trends in AI.

  • Elaphe: driving the development of electric vehicles

    Gorazd Gotovac, Chief Technology Officer of Elaphe Propulsion Technologies, a Slovenian company based in Lubljana, talks about the company’s pioneering in-wheel motor technology and the role that innovation and intellectual property plays in its business strategy.

Featured documents

  • Perspectives on access to medicines and IP rights

    On average, people around the world are living significantly longer than their grandparents. In part, this is thanks to innovation in vaccines and to medicines reaching increasing numbers of patients. But as people live longer and new medical breakthroughs create even greater opportunities for new...

  • Africa’s innovators are open for business

    “Africa is on the move,” US President Barack Obama told the Global Entrepreneurship Summit in Kenya this summer. A new generation of tech-savvy entrepreneurs with a “can do” attitude is injecting dynamism into Africa’s start-up scene, which is skyrocketing. The continent is abuzz with innovation...

  • Valuing Africa’s creativity: an interview with Kenyan TV entrepreneur Dorothy Ghettuba

    Spielworks Media is one of a number of television and digital media companies that are springing up and thriving in Kenya’s vibrant media sector. Its founder and CEO, Dorothy Ghettuba explains why copyright is so critical to the long-term viability of her business....

  • Creative industries in the platform economy

    The digital revolution has dramatically changed the creative landscape, generating opportunities for some and challenges for others. And in the face of falling revenues, rampant online piracy and fake news, the dominance of tech giants like Amazon, Facebook, Google, Netflix and Spotify is the...

  • Haier: pioneering innovation in the digital world

    Many commentators have noted the absence of global Chinese brands. But things are changing. Twice ranked the strongest Chinese corporate brand, by the Financial Times, Haier, a world leader in the white goods sector is an impressive calling card for “Made in China”....

  • Time for a single global copyright framework for libraries and archives

    Digital technologies have transformed libraries, archives and access to information. They have revolutionized the information landscape.
 Libraries and archives support the work of scientists and scholars, which is increasingly collaborative, interdisciplinary and global in nature. In...

  • Strengthening Kenya’s IP Landscape

    Sylvance Sange, acting managing director of the Kenya Industrial Property Institute (KIPI), talks to WIPO Magazine about Kenya’s intellectual property (IP) landscape, key priorities, challenges and opportunities....

  • Flying cars: transforming a dream into reality

    Ever been caught in a traffic jam and dreamed of being able to take to the skies? A flying car maybe? Surely that’s just a flight of fancy, something that “M” might come up with for the next James Bond extravaganza. Not so! For the past 20 years, Stefan Klein, a Slovakian flying enthusiast with a...

  • Forging the future the Fraunhofer way

    Fraunhofer is Europe’s largest applied research organization. Its research institutes are pushing the envelope on innovation in a dizzying array of fields, including health, security, communications, energy and the environment. From fat-free sausages to the audio and video compression technologies...

  • Copyright exceptions: an archivist’s perspective

    In a world where we are constantly in search of the new, archives – information recorded about the everyday activities of governments, businesses, organizations and individuals – may, at first sight, seem rather outdated and unappealing. But many of these records have enduring value both to those...