No. 2-2019, April 2019
Index
- 23 Capital: creating new ways to monetize intellectual property in sports
- Ambush marketing: when sponsors cry “foul”
- ASICS: creating quality lifestyle through intelligent sports technology
- Beyond the signal: a view from China on the copyright protection of live sports programming
- Intellectual property and the specificity of sports
- Intellectual property rights: driving global sports
- Intellectual property, sports and tourism: a perfect match
- Putting sports fans first: insights from Intel