Brazilian agri-tech startup digitizes farm management with dividends for cattle farmers and sustainability

• Author: Monica Miglio Pedrosa
• Position: Freelance writer

“We developed a user-friendly management methodology to help farmers adopt practices that help them keep track of their livestock,” says Xisto Alves de Souza Jr. (Photo: Daniel Quiceno / Unsplash)

JetBov’s platform and app enable farmers to track the weight, health and reproductive status of their cattle more effectively. Data is collected through the JetBov app and then synchronized to the cloud platform, generating useful information for optimal farm management. Through algorithms and machine learning, the platform also allows for the simulation of predictive scenarios to support decision-making by managers.

JetBov offers its software as a service (SaaS), which it promotes through digital marketing channels, pointing to the need for an effective branding strategy. Xisto Alves de Souza Jr. only learned about the importance of registering the JetBov trademark in 2016, when he took part in a training course by SEBRAE, the Brazilian Micro- and Small Business Support Service, some two years after establishing the company.

After filing an application to register his trademark at the National Institute of Industrial Property (INPI), Alves de Souza Jr. was surprised to receive a court notification requesting JetBov to change its logo. “When we launched our website, we did a lot of research to choose and define the name JetBov, but we did not pay much attention to the image we used in the logo and inadvertently ended up choosing one that was very similar to a well-known trademark. We learned the hard way, how important it is to focus on all aspects of the brand from the outset,” explains Alves de Souza

How did you come to create JetBov?

The data collected with JetBov’s app allows farmers

to follow all stages of the herd’s life cycle and also

provides managers with an overview of the farm’s cash

flow, field and land use data.

(Photo: Courtesy of JetBov)

I have a degree in Business Administration, with focus on foreign trade, and in 1996, I started my career as a software developer with DataSul. At the time, it was one of Brazil’s most relevant software companies, operating in the Enterprise Resource Planning market. After a few years of business consulting as a partner in one of DataSul’s companies, I founded my own consulting, project and process management and strategic planning company, where I worked from 2003 to 2014. In 2014, I started JetBov. The inspiration came from my wife’s family. She is a veterinarian, and her family has farms and...