No. 2003, January 2003

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Index

Value chain analysis: a strategy to increase export earnings.
Is there a case for national branding? can national branding improve export competitiveness? Branding experts, business executives and government officials debated the issue as part of the Executive Forum process.
Executive Forum 2003: encouraging business advocacy.
On the agenda: World Conference of Trade Promotion Organizations; new TPO awards and innovative export management approaches will mark the next gathering, which will take place in Malta in 2004.
Exploring new trade partnerships for LDCs.
ITC adopts new visual identity.
ITC Executive Director reappointed for three-year term.
In Africa, ITC promotes services exports by women entrepreneurs.
TFOC of Canada and ITC join forces to develop trade in Africa.