A Walk On The Wild Side

Seen the Eiffel Tower? Floated down the Seine? Visited the Louvre? And now searching for a more esoteric Parisian destination? Then look no further than the compact and beautifully housed Museum of Counterfeiting. Occupying the ground floor of an elegant, 19 th century building - used as a setting for many films and TV shows (including La Grande Vadrouille , one of the most famous French films of all time) - it features products for every taste. From perfume, toys, and cleaning products to USB keys, car parts, sporting goods and pharmaceuticals - even including bottled water, tomato ketchup and liquid gas - the Museum offers a wide-ranging, intriguing and rather disturbing display of the enormous extent of counterfeiting.

Given its subject matter, it seems particularly appropriate that the Museum is situated on the rue de la Faisanderie, "faisan" being the French word for a crook. And visitors quickly learn that crooks, and counterfeiting, have been around for a long time. The oldest counterfeit products on display, dating from around 200 BC, are stoppers used to seal amphorae filled with wine being transported from Italy to Gaul. A genuine stopper, with the wine merchant's mark, is shown next to its counterfeit used by an ancient Roman free-rider hoping to cash in on someone else's market success. Over 2,000 years later, the problem is still with us. It is estimated ¹ that 7 to 10 percent of global trade derives from counterfeits, costing the world economy around US$ 492 billion a year.

Throughout the Museum, authentic goods are displayed with their corresponding imitations - obtained following customs seizures or court judgments or settlements - to highlight the differences between genuine products and their illegal and sub- standard doppelgangers.

The Museum's message underscores the negative, widespread and potentially dangerous impact of counterfeiting on producers, consumers and the economy : not only discouraging innovation, depriving rightholders of income and supporting organized crime, but also threatening health and safety.

It notes that badly made counterfeit toys are, at best, soon damaged ("False Barbies" one captions warns, "quickly go bald"); at worst, they incorporate inflammable materials or toxic substances, such as lead paint, or have small breakable parts that present a choking hazard. The dangers are many and varied, counterfeit products by their nature elude any health or safety controls. The Museum runs the gamut...