The new WIPO logo

• Pages: 4-4

APRIL 2010

44

THE NEW

WIPO LOGO

WIPO is revamping its corporate

image and, at the heart of it, cre-

ating a new logo, which will be

unveiled on April 26, 2010.

The new WIPO logo is a powerful

symbol of WIPO’s revitalization

and strategic repositioning in line

with rapid changes in the field of

intellectual property (IP). The de-

sign is contemporary, memo-

rable, and distinctive. It projects

dynamism and innovation.

The new logo is based on a graph-

ic representation of the WIPO

headquarters building, an iconic

structure familiar to WIPO Member

States and stakeholders. The color

blue links the Organization with

the United Nations. The seven

curved lines represent the seven

elements of IP, as set out in the

WIPO Convention:

literary, artistic and scientific

works,

performances of performing

artists, phonograms, and

broadcasts,

inventions in all fields of hu-

man endeavor,

scientific discoveries,

industrial designs,

trademarks, service marks, and

commercial names and desig-

nations,

protection against unfair com-

petition, and all other rights re-

sulting from intellectual activi-

ty in the industrial, scientific,

literary or artistic fields.

The spaces between the blue

lines signify transparency and

openness. The gathering sweep

of the curves is inclusive and em-

bracing – WIPO is an open forum,

welcoming all stakeholders and

points of view. The dynamic, up-

ward pitch of the curves repre-

sents ideas, movement, and the

progress which comes from us-

ing innovation and creativity as a

means of improving the world.

All of this rests on a strong foun-

dation, the name and acronym of

the Organization.

WIPO is undergoing a major

strategic repositioning, moving

into new areas in order to keep

pace with the rapid technologi-

cal, cultural and social changes

affecting the world. It is an organ-

ization that looks to the future,

and its new brand reflects that di-

rection. The new logo is progres-

sive and forward-looking, while

linked to WIPO’s history and tradi-

tion at the center of international

IP policy. Its clean, modern lines

reflect the Organization’s central

corporate values, notably trust,

reliability, efficiency.

April 26, 2010, marks the 10th

World Intellectual Property Day,

as well as the 40th anniversary of

the entry into force of the WIPO

Convention that established the

Organization – an ideal date to

launch the new logo.

History of the

WIPO Logo

The origin of the WIPO logo dates

to 1962 when a design represent-

ing WIPO’s predecessor organiza-

tion, the

Unions Internationales

Propriété Intellectuelle

(UIPI), ap-

peared on some of its publica-

tions. That image, similar to the

WIPO logo, contained the

acronym UIPI at the center. In

1963, that acronym was replaced

by the acronym of the

Bureaux in-

ternationaux réunis pour la protec-

tion de la propriété intellectuelle

(BIRPI). Then, in 1964, the Director

of BIRPI officially communicated

the BIRPI logo, name and abbre-

viation to the Member States of

the Paris Union, for protection

under Article

6ter

of the Paris

Convention for the Protection of

Industrial Property.

In July 1970, the year the

Convention Establishing the

World Intellectual Property

Organization entered into force,

the WIPO logo was communi-

cated to the Member States of

the Paris Union for protection

under Article 6

ter

of the Paris

Convention. Since then, it has

appeared on the Organization’s

documents, publications, build-

ings and other related materials.