The Economic Significance of the Film Business: An Empirical Analysis of the Italian Market

• Author: Leonardo Etro,Alberto Dell'Acqua,Emanuele Teti
• Date: 01 May 2018
• Published date: 01 May 2018
• DOI: http://doi.org/10.1002/tie.21879

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Published online in Wiley Online Library (wileyonlinelibrary.com)

© 2016 Wiley Periodicals, Inc. • DOI: 10.1002/tie.21879

Correspondence to: Emanuele Teti, Bocconi University and SDA Bocconi School of Management, Via Bocconi, 8–20136 Milan, Italy, +39 02.5836.6528 (phone),

+39 02.5836.6893 (fax), emanuele.teti@sdabocconi.it

The Economic

Significance of the Film

Business: An Empirical

Analysis of the Italian

Market

By

Emanuele Teti

Alberto Dell ’ Acqua

Leonardo Etro

Most studies indicate Hollywood ’ s economic and  nancial leadership in the movie markets from the

1910s onward. There is a shortfall in the literature concerning the analysis of the efficacy of other minor

 lm industries. This article examines the Italian  lm industry in the 1990s and beginning of the twenty-

 rst century. The research suggests that the Italian  lm industry is very risky and unpredictable, but

while the extreme uncertainty surrounding the business is offset by the considerable economic suc-

cess that Hollywood movies achieve at the box office, as indicated by previous literature contributions,

a different business scenario emerges in Italy. The value of this article is  rst represented by the data

used—provided by the Osservatorio of Cinecittà—which is unique and has not been published before.

© 2016 Wiley Periodicals, Inc.

RESEARCH ARTICLE