Saving the day: Quality Champions in Kenya.
Author | Rafique, Waqas |
Position | ITC IN ACTION |
How an agro-producer strikes international business deals
If you ask June Gathoni today how her business is going, she will beam with confidence. But not long ago, she would have reacted differently. One of her company's consignments to Korea was returned and the prospects for her company, Urban Fresh Ventures, did not appear very promising.
However, June does not give up easily. She understood well the challenges for an aspiring fresh fruit and vegetable exporter from Kenya.
Compliance is key
Although June and many other agro-exporters from East Africa possess tremendous export potential, their lack of expertise and knowledge of regulations, market requirements and quality standards often get in the way of accessing international markets. Not being able to access credible sources of information is another impediment to reaching international buyers.
To overcome these challenges, June applied to the Quality Champions coaching programme on food safety and quality at the Kenyan Bureau of Standards.
'The Quality Champions have been fantastic. They went all out to help me put things in place. I can now clearly see all the mistakes we had made in meeting our clients' demands. Now we know that following the clients' specifications is the right thing to do,' says June Gathoni.
Quality Champions are technical experts from the public and private sectors in Burundi, Kenya, Rwanda, Tanzania and Uganda trained by the International Trade Centre (ITC), through the European Union - East African Community Market Access Upgrade Programme (MARKUP). Specialists on quality improvement in the region are key to strengthening the capacity of agribusinesses to build international credibility.
Naomi Kitur and Joyce Mokamba, Quality Champions, helped June improve her data...
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