Saving the day: Quality Champions in Kenya.
| Date | 01 October 2020 |
| Author | Rafique, Waqas |
How an agro-producer strikes international business deals
If you ask June Gathoni today how her business is going, she will beam with confidence. But not long ago, she would have reacted differently. One of her company's consignments to Korea was returned and the prospects for her company, Urban Fresh Ventures, did not appear very promising.
However, June does not give up easily. She understood well the challenges for an aspiring fresh fruit and vegetable exporter from Kenya.
Compliance is key
Although June and many other agro-exporters from East Africa possess tremendous export potential, their lack of expertise and knowledge of regulations, market requirements and quality standards often get...
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