Photo essays: it's all about telling a story--differently.

• Author: Cassaro, Luisa

When we decided to run a photo essay in the Changing "Brand Africa" issue, we had a lot of discussions within our editorial team around a classic debate: written versus visual journalism. It was a challenge to show with images and captions (as opposed to text) how moves towards democracy, access to credit and business education are aspects of the new "Brand Africa".

In the following issue, Taking Off with Trade, our reporting on ITC's annual meeting included a photo essay. For each theme discussed during the meeting, we matched views from our...