Our readers speak.

ITC has been listening to its networks to find innovative solutions to create sustainable jobs through trade.

Different interests, common practicality

Over the years we've heard from trade promotion specialists who improved their skills, professors who used articles in their classes and entrepreneurs who spotted new business opportunities. This feedback is encouraging, and helps us focus on subjects you want to read.

Expanding our new feature "Meet Our Readers", we interviewed readers to find out how they use Trade Forum and what they would like to see showcased in future editions.

The readers come from all over the world and read either the English, French or Spanish versions of Trade Forum. Some discovered the magazine a few years ago, while others have been reading it for 20 of 30 years.

While different themes interest them, all appreciate our practical approach to trade development topics. Our international outlook on common challenges is also something they may not find in national trade publications.

Among these readers' favourite articles are cases on country strategies to build...