Opening high-end markets for Bhutanese handicrafts: EU partners with ITC to offer support in product development and management skills.

• Author: Rafique, Waqas

The handicraft textile industry is an integral part of life and culture in Bhutan, employing about half the country's workforce. However, if the sector is going to succeed in high-end markets, the design and quality of handicraft textile products require further enhancements to be able to compete in Europe or Japan.

Improved business skills and better understanding of market requirements can help address some of the challenges faced by Bhutanese artisans by learning from the export experiences of neighbouring countries.

As part of...