Mauritius first for online shopping readiness in Africa.

• Position: News Brief - Brief article

Mauritius has been ranked the most prepared country in Africa for shopping online, according to UNCTAD's Business-to-Consumer (B2C) E-commerce Index for 2018, released at the Africa eCommerce Week in Nairobi, Kenya, on 10 December.

Forty-three African countries feature in the 151-nation index but make up as many as nine of the bottom ten. First-ranked Mauritius placed 55 in the global index, which is topped by the Netherlands, Singapore and Switzerland.

The top three African countries in the index each has a distinctive strength in one of the four areas measured by the index which not only counts numbers of online shoppers but measures ease of payment and delivery.

Mauritius has a considerable 12-point higher score than the next African country. This small island developing nation scores relatively high in all four areas but particularly in the share of the population having a bank or mobile money account (90%).

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