ITC and Twill by Maersk to offer coaching for women entrepreneurs in Kenya, Nigeria, Mexico and India.

• Position: News Brief

ITC's SheTrades initiative and Twill by Maersk have launched a new one-on-one coaching programme for women-owned small and medium-sized enterprises in Kenya, Nigeria, Mexico, and India.

While more than 95% of all companies are small businesses, only one-in-five exporting businesses are owned by women. They are also more likely to face obstacles to trade according to ITC research.

ITC and Twill by Maersk, a freight logistics service, have joined forces to offer highly specialized coaching to help women entrepreneurs overcome these obstacles.

During a four-week pilot phase in April 2020, four Twill employees based in the Netherlands were paired with four women-owned businesses from Nigeria and...