Cybersquatter or Innocent Fan? - The Wayne Rooney Domain Name Dispute
| Author | Sylvie Castonguay and Elizabeth March, |
| Position | WIPO Editorial Staff; Acknowledgements: Erik Wilbers, WIPO Arbitration and Mediation Center |
The respondent, a Welsh television actor who described himself as an ardent fan of Everton football club, had registered the domain name waynerooney.com together with waynerooney.co.uk in April 2002. At the time, Wayne Rooney was a promising but little known 16-year old player. Six months later, he scored a spectacular goal against Arsenal, making headlines as the youngest goal-scorer in the history of the Premiership.
The case was filed under the WIPO-initiated Uniform Domain Name Dispute Resolution Policy (UDRP) by Wayne Rooney and his management company, which owns a trademark for the words Wayne Rooney published in August 2004. The disputed domain name was being used to connect to a directory run by the service provider, from whom the complainants assumed the respondent was deriving income.
The respondent denied the allegations. He argued that his domain name pre-dated Rooney’s trademark, and that no unregistered rights existed in 2002 when Rooney was only known locally. He stated that he had registered the name in good faith after watching Rooney play, with the intention of setting up a non-commercial fan site. But, said he, he had never got around to doing so, because he lacked the necessary know-how and was busy with his acting career. After Rooney "betrayed" Everton by moving to Manchester United in August 2004, the respondent explained that he had lost interest. He said that he had not known that the domain name had been linked to a commercial directory until he received the complaint, at which point he had requested that the link be removed.
WIPO appointed Mr. Tony Willoughby, a London based IP practitioner, to decide the case.
How did the panel decide? First, on the claim that the domain name pre-dated Rooney’s registered trademark, the panel referred to the Overview of WIPO Panel Views on Selected UDRP Questions,2 which states that registering a domain name before a complainant acquires rights does not preclude the finding of trademark rights in a UDRP case.
Had Rooney acquired sufficient reputation, or "goodwill," by April 2002 to amount to unregistered trademark rights in his name? Yes, concluded the panel, noting that, while not yet having acquired national fame, Rooney was already well-known in the Liverpool area, featuring regularly, for example, in Liverpool Echo headlines such as "No Rest for...
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