Broadcasting the IP Story in Africa

• Author: Cathy Jewell
• Position: Media Relations and Public Affairs Section, WIPO

"Journalists," declared Mr. Paulin Edou Edou, Director General of the African Intellectual Property Organization (OAPI), "are our strategic partners in the quest to raise awareness about IP as a catalyst for economic growth and improved living standards."

Mr. Edou Edou was addressing the first WIPO-OAPI Seminar for Journalists, held in the bustling city of Yaoundé, Cameroon from April 15 to 17. The seminar brought together journalists from the 16 OAPI member states in order to acquaint them better with the IP system and with its relevance to their countries as a strategically important means of promoting economic, social and cultural development.

The journalists heard first hand accounts of what IP rights mean to musicians, to scientists, to the guardians of traditional knowledge and to entrepreneurs. The speakers' insights provoked lively debate among the participants, who highlighted the need to raise the political profile of IP in African countries and so create a more fertile environment for journalists to educate, inform and amuse their readership on these issues.

E'Eyo - Gabon's TV hit

A team of journalists from Gabon's national radio and television station, RTG1, proved that IP can make great TV, as they recounted how they went about launching the first TV program ever dedicated to IP in the OAPI region.

The project was the brainchild of Mr. Cyr Nze Menzu, a senior official from the ministry of commerce and industry seconded to RTG1. Mr. Nze Menzu's vision was to get ordinary people hooked on IP by showing the purpose of patents, trademarks, copyright, designs and geographical indications in their daily lives. Overcoming initial skepticism, he and his associates convinced the RTG1 executive board to endorse production of the series. They called the show E'Eyo - after the supreme creator and protector of knowledge according to the...