Australia's Favorite Trademarks

Australia is celebrating the 100th anniversary of its first federally registered trademark with a call to Australians to vote for their favorite trademarks.

"We connect with brands at a personal level and associate them with moments in our own lives," said Ruth Mackay, Registrar of Trade Marks at the IP Australia Office. "That’s why we wanted to do something where all Australians have a chance to contribute to the celebrations."

The Australian pioneering spirit and originality is often reflected in the country’s trademarks. Many Australians admit a personal attachment to certain marks, and recognize the importance of good trademarks in contributing to the success of a product and to the nation’s economic prosperity.

Members of the business and industry community nominated 40 of Australia’s most prominent trademarks for consideration. A panel of Australian personalities from the worlds of sport, art, business, advertising and fashion narrowed these down to their top ten. And from this shortlist, the Australian people have been voting online to choose Australia’s favorite trademark. The results will be announced on the IP Australia centenary website in mid September.

Among the top ten are:

ABC. The panel selected the ABC (Australian Broadcasting Corporation) trade mark as a clever design that had stayed modern and relevant with a few updates, but with its essence unchanged.

Qantas. The famous Qantas kangaroo is instantly recognized all over the world as an Australian emblem. The airline prides itself on a long history focused on reliability, engineering excellence and customer service.

Vegemite. This dates back to 1922 when the Fred Walker company (which eventually became Kraft Foods Limited) hired a young chemist to develop a vitamin-rich spread from brewers’ yeast. Australian back-packers, it is said, never travel without a...