Advocacy for trade.

Trade Forum articles address ways to build awareness of the potential of trade, from developing a national brand and working with businesses, NGOs, students and journalists to using web sites effectively, and more.

Public awareness

Talking Up Trade (4/2006)

What People Don't Know about Trade and Why They Need to Know (4/2006)

In Pictures: Advocacy for Trade (4/2006)

Developing Your Message (4/2006)

Has Public Support for Free Trade Reached its Peak? (4/2006)

Strengthening Trade Coverage in the Media (4/2006)

Reporting on Trade: A Kenyan View (4/2006)

Bringing in NGOs (2/2006)

Collaborating with an Advocacy NGO (2/2006)

Fair Trade (2/2006)

A New Trade Democracy ... In the Making (1/2006)

Giving Voice to the "Silent Majority" (1/2006)

Humanizing Globalization (1/2006)

In Peru, Trade Forum Enters the Classroom (4/2005)

Trade Development--What Do You Communicate? (4/2005)

Think Strategically about Communications (4/2005)

Put Your Stamp on Trade (4/2005)

Reaching Out with the Web (4/2005)

RSS: A New Way to Keep in Touch (4/2005)

Raising Awareness Can Grow Trade in Services (2/2005)

Australia: Doubling SME Exporters (2/2002)

Branding

Changing "Brand Africa" (1/2007)

In Pictures: Changing "Brand Africa" (1/2007)

Tanzania, Unveiling a Hidden Gem (1/2007)

Plug into Your National Brand (4/2005)

Branding Korea (4/2005)

Is There a Case for National Branding? (1/2003)

Developing and Managing a Brand: Case Study of Scotland (1/2003)

Helping SMEs Get Wiser to Consumer Choice (1/2002)

Uniquely Slovenia Draws on Canadian Expertise (1/2002)

Business role

Tunisia's Boom in ICT (1/2007)

Uganda's Services Coalition Finds Strength in Numbers (1/2006)

The Trade Debate Needs the Voice of Business (1/2006)

Good Governance Opens New Doors to Advocacy (1/2006)

Identifying Business Interests in WTO Services Talks...