The Amazon vs. Sony Example.

• Author: Katz, R.

Where is the Sony or Panasonic PC, smartphone, tablet, or e-reader? Japanese companies repeatedly developed versions of such products, but not ones that consumers wanted to buy. One Japanese periodical commissioned a focus group to compare using Kindle's Japanese-language version of its e-reader and Sony's. The group overwhelmingly preferred Kindle. In short, despite its technical proficiency, Sony...