Option‐implied information and stock herding

Date01 October 2019
AuthorNikolaos Voukelatos,Thanos Verousis
DOIhttp://doi.org/10.1002/ijfe.1741
Published date01 October 2019
RESEARCH ARTICLE
Option-implied information and stock herding
Nikolaos Voukelatos
1
| Thanos Verousis
2
1
Kent Business School, University of Kent,
Canterbury, UK
2
Essex Business School, University of
Essex, Colchester, UK
Correspondence
Thanos Verousis, Essex Business School,
University of Essex, Colchester, UK.
Email: t.verousis@essex.ac.uk
Abstract
In this paper, we examine if herding behaviour in the equity market can be
explained by option-implied information. Our empirical results confirm the com-
monly reported absence of herding as a general tendency in the U.S. equity market.
However, we find evidence of significant herding behaviour during periods when
option-implied information reflects a pessimistic view about the future prospec ts of
the equity market. More specifically, we find that individual stock returns tend to
cluster more closely around the market consensus during days of high implied
index volatility, more pronounced negative implied skewness, and higher trading
volume in index puts.
KEYWORDS
cross-sectional dispersion, herding, market stress, options
JEL CLASSIFICATION
G14; G11
1|INTRODUCTION
The behavioural finance literature has been paying increas-
ing attention to the way in which investors form beliefs about
the future evolution of asset prices and, ultimately, how they
trade based on these beliefs. One stream of the literature, in
particular, has focused on the potential tendency of investors
to follow some type of aggregate consensus, a behaviour
typically referred to as herding. For instance, investors could
exhibit herding behaviour when trading a particular stock by
following the actions of other investors who trade the same
stock. Alternatively, investors might use the aggregate
market return as a consensus around which to herd when
they price individual stocks.
From a psychological point of view, suppressing one's
prior beliefs in order to follow the actions of others could
reflect an irrational behaviour (Devenow & Welch, 1996).
However, herding could also represent a rational strategy for
a less sophisticated investor who faces high costs of informa-
tion (Chiang & Zheng, 2010). In this case, mimicking the
actions of more sophisticated investors or following the over-
all market consensus could be more efficient compared to
collecting and analysing information in order to form inde-
pendent views about asset prices. Importantly, suppressing
individual beliefs in favour of following the prevailing con-
sensus has significant implications. Pricing assets by follow-
ing the market consensus is likely to lead asset prices to
deviate considerably from their true fundame ntal values,
whereas herding also mechanistically increases correlations
among assets, thereby reducing diversification benefits.
Currently, there is a substantial literature that examines
the topic of herding in equity markets (see Spyrou, 2013, for
a comprehensive review of the literature).
1
Generally, the
1
In addition to the substantial literature on herding in the equity market (see
Andrikopoulos, Kallinterakis, Ferreira, & Verousis, 2017 and Frijns &
Huynh, 2018 for two recent studies), other empirical studies have examined
herding effects in other markets, such as mutual funds (Grinblatt, Titman, &
Wermers, 1995; Jiang & Verardo, 2018), ExchangeTraded Funds (Gleason,
Mathur, & Peterson, 2004), corporate bonds (Cai, Han, Li, & Li, 2019),
commodities (Demirer, Lee, & Lien, 2015), and options (Bernales,
Verousis, & Voukelatos,2016).
DOI: 10.1002/ijfe.1741
This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distr ibution and reproduction in any medium, provided the original
work is properly cited.
© 2019 The Authors International Journal of Finance & Economics Published by John Wiley& Sons Ltd
Int J Fin Econ. 2019;24:14291442. wileyonlinelibrary.com/journal/ijfe 1429

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