No. 1-2, October 2019
Index
- Front Matter
- Do we still need Fair Trade?
- Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries
- Greed does not have to drive business: the role of Fair Trade Enterprises as proof of concept
- Who enables sustainable Fair Trade? The current status and challenges of Fair Trade in Korea
- The Fair Trade consumer as a citizen-consumer: civic virtue or alternative hedonism?
- How impactful is Fair Trade? A paradigm shift in reporting would tell a better story