Ministerio de tecnología de colombia y la oea ayudan a 30. 000 Mipymes a entrar en el comercio por internet
Jurisdiction | Derecho Internacional |
Record Number | C-036 |
Date | 17 April 2020 |
Published date | 17 April 2020 |
El Ministerio de Tecnologías de la Información y las Comunicaciones de Colombia y la Organización de los Estados Americanos (OEA), con el apoyo de la empresa Kolau, presentaron hoy un Plan para ayudar a que 30.000 micro, pequeñas y medianas empresas (MIPYMEs) colombianas puedan, sin costo alguno, empezar a vender sus productos por Internet.
El Plan de Digitalización viene siendo implementando por la OEA, con el apoyo técnico de Kolau, en distintos países de América Latina. Hasta el momento, ya se han beneficiado cerca de 50.000 empresarios de El Salvador, Chile, Paraguay, Jamaica, Honduras, Costa Rica, Guatemala y México. Próximamente se tiene previsto su lanzamiento en Brasil, Argentina y Belize.
De acuerdo con recientes reportes de Google, en Colombia el 75% de los consumidores acude a Internet para iniciar o finalizar un proceso de compra. Ante esta realidad, el Plan de Digitalización de MIPYMEs fue diseñado para facilitar la creación de páginas web por la misma persona responsable de la empresa en tan solo 15 minutos promedio. Para hacerlo, los interesados solo deberán ingresar al link kolau.es/Colombia y cargar la información e imágenes de su negocio para que la plataforma le genere el sitio en la red.
La iniciativa, que busca apoyar a los empresarios en el uso estratégico de las tecnologías, y contribuir al cierre de la brecha digital, es de especial relevancia en el contexto actual, en el que la pandemia del COVID19 ha impactado los hábitos de consumo en línea, forzando a empresarios y negocios a buscar formas innovadoras de ofrecer sus bienes y servicios.
La iniciativa está dirigida a todas las MIPYMEs del país, especialmente a los pequeños negocios de barrio, como tiendas, panaderías y droguerías, entre otros, que requieren mantener un canal de comunicación con sus clientes cercanos, para que estos los conozcan y puedan acceder a los mismos.
El Viceministro de Economía Digital de Colombia, Germán Rueda, destacó que “el impacto...
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