Government to Promote India As A Startup Destination

Government to promote India as a startup destinationBishkek (AKIpress) - The Indian Government is preparing to launch a global campaign to hard sell India as attractive investment destination for startups and has invited proposals from creative agencies, reports Times of India.

The campaign will be launched in global as well as domestic markets across all medias - print, electronic and social.

"The objective of the campaign is to generate awareness about the investment opportunities and prospects of the country, startup action plan and to promote India as a preferred investment destination for new entrepreneurs with innovative business ideas," said a DIPP notice inviting request for qualification-cum-request for proposal.

The Department of Industrial Policy and Promotion (DIPP) said it also intend to set up an interactive portal for this.

DIPP, which deals with foreign direct investment (FDI) and related matters, is under the Commerce and Industry Ministry.

Through its overseas media campaign, the department intends to project and showcase India as a favoured investment destination, especially for the new entrepreneurs bringing about new products and services through innovation and designs, it said.

"DIPP intends to release its campaign, portraying the strengths of and opportunities in the Indian startup ecosystem and highlighting the changes brought by the implementation of startup action Plan," DIPP added.

In January, Prime Minister Narendra Modi had unveiled a slew of...