Easy And Gemalto Improve Quality Of Mobile Services In Brazil

• Published date: 12 January 2017
• Publication title: Arab News Service

12 January 2017 Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has teamed up with Easy, the largest transport app solution in Latin America, available in 12 countries, to greatly improve the quality of mobile services in Brazil. More than 150,000 taxi drivers in Brazil will use Gemalto's CE Quality of Experience (QoE) solution to collect Key Performance Indicators from mobile devices as they travel throughout 24 major cities. The detailed data and up-to-the-moment QoE event maps are used by mobile operators, Over-The-Top service providers and device makers to improve networks, handsets and value-added services for customers while boosting competitive advantage in the marketplace.

Gemalto's QoE solution operates unnoticed in the Easy app, securely collecting anonymous data such as type of mobile device, device behavior, network traffic patterns, battery consumption data, no service areas, 2G, 3G and 4G handover, WiFi consumption and many more. It operates across different devices and networks and provides unique benchmarking and competitive analysis insights that help mobile operators optimize connectivity performance and improve subscriber offerings. Consumer usage data available by region helps service providers develop...