The Latest Internet Trends.

AuthorMeeker, Mary
PositionOFF THE NEWS

"At 3.6 billion, the number of Internet users has surpassed half the world's population. When markets reach mainstream, new growth gets harder to find--evinced by 0 percent new smartphone unit shipment growth in 2017." Also:

* Adults spend an average of 5.9 hours per day with digital media, 3.3 hours of which is via mobile devices.

* Twenty percent of all purchases in China are e-commerce, which is the highest such mark.

* Amazon has expanded its e-commerce market share from 20 percent in 2013 to 28 percent in 2017, based on gross merchandise value. Forty-nine percent of users begin products searches at Amazon, versus 36 percent via traditional search engines.

* Six percent of all e-commerce referrals now come via social media such as Facebook and Instagram.

* American information technology companies represent 25 percent of the...

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