Sponsored Blog Content
| Author: | Sophie C. Boerman - Natali Helberger - Guda van Noort - Chris J. Hoofnagle |
| Position:: | Assistant professor of Persuasive Communication, Amsterdam School of Communication Research (ASCoR), University of Amsterdam - Professor of Information Law, Institute for Information Law (IViR), University of Amsterdam - Associate professor of Persuasive Communication, Amsterdam School of Communication Research (ASCoR), University of Amsterdam ... |
| Pages: | 146-159 |
SUMMARY
Influencer marketing - the use of opinion leaders such as bloggers with many followers and readers to disseminate product messages - is gaining advertisers’ interest. This paper presents the law and self-regulative provisions concerning blog advertising in both Europe and the US and documents the actual practice of disclosing blog advertising: whether and if so how, bloggers disclose influences from advertisers, and how these disclosures ... (see full summary)
-
- This document is available in original version only for vLex customers
View this document and try vLex for 7 days - TRY VLEX
- This document is available in original version only for vLex customers