Perspectives on design

AuthorCatherine Jewell
PositionCommunications Division, WIPO
Pages24-29
p. 24 2013 | 4
Design Inda ba established i n 1994 by Ravi
Naidoo was in itially concei ved of as a
conference to exc hange ideas. It has b ecome the
biggest creat ive design plat form in the southern
hemisphere and now b oasts a huge exh ibition,
a lm festiv al and various mu sic events. It
has added an es timated 1 bil lion rand (some
US$10 billion) to the Sout h African ec onomy.

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