Japan Promotes The Use Of Big Data

Author:Ms Cynthia O'Donoghue and Taisuke Kimoto
Profession:Reed Smith

On May 10, the Japanese Government released a report regarding the use of personal information in Big Data applications (available in Japanese). This comes just months after Japan announced plans to provide guidance on data anonymisation as part of the 'Japan Revitalisation Acceleration Programme' (see our related blog). The report was prepared by the Personal Data Working Group established by the Ministry of Economy, Trade and Industry (Ministry) as part of the IT Integration Forum. The Ministry hopes that this will help Japanese businesses use Big Data to innovate and develop.

Big Data uses vast amounts of data (often personal) to gather valuable information - for example, about customer trends. A summary of the report points out that most Japanese companies' use of Big Data has been limited when compared with other world markets. Japanese business appears not to have taken advantage of the opportunities created from data, such as geolocation, radio frequency identification, web logs, and online targeted advertising. The Working Group suggests that one of the reasons why such development has not been as great as...

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