In pictures advocacy for trade: an Oxfam campaign used celebrities to raise awareness about dumping goods in world markets.

• Date: 01 October 2006
• Published date: 01 October 2006

The Colombian coffee growers' national branding campaign helped make Colombian coffee known worldwide and built its reputation for quality. For over four decades, campaigns featuring fictional coffee producer, Juan Valdez, and his Conchita, have symbolized the attention to quality, tradition and authenticity of Colombian coffee.

The UK's Department for International Development combined development photos with advocacy texts to make the case for trade infighting...