How to Nurture the Next Generation of Exporters: The Role of Trade Intermediaries

AuthorParisa Kamali
Pages7-9
The role of trade intermediaries
Suppose you are a ri ce farmer in Vietnam with a suc cessful harves t over
the past few year s. Wouldnt it be nice to increas e your sales and expand
your customer ba se by tapping the international mar ket? But reaching
customers d irectly in a range of countr ies takes a lot of work and money.
What if there wer e another way: selling your produ ct to a global retailer
with name recognition and networks all over the worl d?
Parisa Kamali
pjalalkamali@IMF.org

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