Expanding tourism in Myanmar's Kayah State and Ta.nintharyi region: ITC to step up support to tourism operators of two Myanmar's rural regions.

• Date: 01 October 2018
• Author: Hetland, Jarle

Earlier this year, the International Trade Centre (ITC) announced that it would be extending and expanding its support to Myanmar's tourism sector as part of the fourth phase of the Dutch-funded Netherlands Trust Fund (NTF IV) programme. The four-year programme will be implemented in partnership with Myanmar's Ministry of Commerce (MoC) and the Ministry of Hotels and Tourism (MoHT).

Projects under the programme in Myanmar will be looking to strengthen existing ITC interventions in Kayah State and extend activities to also cover the Tanintharyi region. Projects will be aiming to develop innovative and sustainable tourism products and services, including destination marketing and branding, improving tourism statistics, strengthening tourism-related associations and encouraging business linkages at national and regional levels.

SHARING EXPERIENCES

Announcing the launch of the new programme in Dawei, Tanintharyi's regional capital, ITC Executive Director Arancha Gonzalez said: 'Together with our partners, ITC will seek to emulate the successes from Kayah in Tanintharyi. At the same time, the project will seek to further improve tourism products and services in Kayah, with...