Developing your message: invest in developing your message--what drives you and makes you stand out.
| Date | 01 October 2006 |
| Author | Domeisen, Natalie |
| Published date | 01 October 2006 |
| Author | Domeisen, Natalie |
Working with educators, parliamentarians, journalists or others who influence the public can help build understanding of the potential of trade.
The perspectives on public attitudes about trade, campaign practices and reporting challenges contained in this issue offer food for thought.
How can you make these perspectives relevant for you?
The seemingly straight line to promotion may not be the fastest one. Creating a brochure, web site, logo, slogan, press conference or event --without investing in your message first--may not achieve the results you desire.
Before you start
* Set resource priorities. Consider the time, institutional commitment, partnering opportunities or financing you have...
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