CEO Personal Wealth, Equity Incentives and Firm Performance

Date01 January 2013
AuthorJuha‐Pekka Kallunki,Anna Elsilä,Henrik Nilsson,Petri Sahlström
DOIhttp://doi.org/10.1111/corg.12001
Published date01 January 2013
CEO Personal Wealth, Equity Incentives and
Firm Performance
Anna Elsilä, Juha-Pekka Kallunki*, Henrik Nilsson, and
Petri Sahlström
ABSTRACT
Manuscript Type: Empirical
Research Question/Issue: In this paper, we explore the determinants and performance effects of a novel measure of
executive incentives, that is, the elasticity of a CEO’s total wealth to f‌irm performance, computed as a CEO’s ownership
value relative to her total wealth.
Research Findings/Insights: Using unique data on the total personal wealth of the CEOs of listed Swedish f‌irms, we f‌ind
that while CEOs typically own only a very small fraction of the shares of their f‌irms, this ownership often constitutes a
signif‌icant part of their total wealth. We also f‌ind that a CEO’s total wealth elasticity is negatively associated with f‌irm size
and a CEO’s age is positively associated with a f‌irm risk environment. As for the effect on f‌irm performance, we f‌ind that
higher CEO’s equity incentives enhance future accounting f‌irm performance, when we estimate panel data regressions by
taking into account the dynamicnature of endogeneity between a CEO’s incentives and f‌irm performance. However, we do
not f‌ind any evidence that a CEO’s equity incentives to be related to future stock returns.
Theoretical/Academic Implications: Our analysis suggests that executives’ incentives when measured as price-
performance elasticity are economically more signif‌icant than has been often argued in the literature. Moreover, due to
several advantages of price-performance elasticity over traditionally used fractional ownership and dollar-at-stake mea-
sures, the inferences drawn from this study with respect to determinants and performance implications of a CEO’s
incentives may be superior to those from prior studies. The result on the relation between f‌irm size and a CEO’s incentives
is especially interesting, because, unlike fractional ownership, the elasticity of a CEO’s total wealth to f‌irm performance is
not spuriously related to f‌irm size. With respect to the relation between incentives and subsequent f‌irm performance, our
results are consistent with the view that higher CEO’s incentives, measured as price-performance elasticity, enhance f‌irm
accounting performance. Overall, future studies should consider price-performance elasticity as an alternative measure of
executive incentives in addressing various research questions.
Practitioner/Policy Implications: The evidence in this paper suggests that executive incentives calculated relative to their
non-f‌irm wealth are economically more meaningful if compared to the traditionally used measures.As such, compensation
consultants and boards of directors can consider this alternativemeasure when designing executive compensation plans and
determining an appropriate level of ownership, when the information on executive non-f‌irm wealth is available.
Keywords: Corporate Governance, Incentives, Firm Performance, Sweden, Price Performance Sensitivity
INTRODUCTION
In the executive compensation literature, much research
effort has been devoted to how to measure managerial
incentives and whether these incentives improve f‌irm per-
formance (e.g., Benson & Davidson, 2009; Demsetz & Lehn,
1985; Hall & Liebman, 1998; Himmelberg, Hubbard, & Palia,
1999; Jensen & Murphy, 1990; McConnell & Servaes, 1990;
Morck, Shleifer, & Vishny, 1988). However, the empirical
results from this research are still largely inconclusive. Many
studies argue that these mixed results are because of the
limitations of the two frequently used proxies for executive
incentives, that is, a dollar-to-dollar (price-performance
sensitivity, hereafter PPS) or dollar-to-percentage (price-
performance semi-elasticity, hereafter PPSE) change in the
wealth of executives due to changes in the market value of a
*Address for correspondence: Juha-Pekka Kallunki, Department of Accounting,
University of Oulu, P.O. Box 4600, FIN-90014 Oulu, Finland; Tel: +358 40 567 2508;
E-mail: Juha-Pekka.Kallunki@oulu.f‌i
26
Corporate Governance: An International Review, 2013, 21(1): 26–41
© 2012 Blackwell Publishing Ltd
doi:10.1111/corg.12001
f‌irm (e.g., Baker & Hall, 2004; Hall & Liebman, 1998). In this
paper, we extend the literature on executive compensation
by empirically analyzing a novel and theoreticallyappealing
measure of executive incentives, that is, the elasticity of
a CEO’s total personal wealth to f‌irm performance, often
referred to as total price-performance elasticity (PPE). Spe-
cif‌ically, we utilize unique data on Swedish CEOs’ total per-
sonal wealth to explore the determinants and performance
implications of the PPE incentive measure. To the best of our
knowledge, there are no prior studies to empirically explore
PPE due to the data limitations.
Our empirical analyses using the data on CEOs’ outside
wealth obtained from the Swedish tax authorities can be
summarized as follows. First, we directly compare the mag-
nitude of PPE and PPS and f‌ind strong evidence that a
CEO’s equity incentives are much greater than suggested in
the literature (Jensen & Murphy, 1990). In particular, while
CEOs’ mean (median) fractional ownership of their f‌irms is
3 percent (0 percent), the mean (median) ratio of this own-
ership to their total wealth is 45 percent(38 percent). In other
words, the PPE measure shows that CEOs typically invest
economically a much greater proportionof their total wealth
in the f‌irm they are managing than one would assume based
on the traditional PPS measure.
Second, by employing a standard methodology in the
executive compensation literature, we explore the determi-
nants of PPE by regressing PPE against the economic deter-
minants of incentives such as f‌irm size, volatility, CEO age,
growth opportunities, and CEO changes, and compare the
results to those with PPS and PPSE as dependent variables
(e.g., Core & Guay, 1999; Demsetz & Lehn, 1985; Himmel-
berg et al., 1999). Our main interest is in exploring how f‌irm
size affects PPE compared to PPS and PPSE, because prior
studies criticize PPS for being sensitive to f‌irm size (Hall &
Liebman, 1998), while PPSE represents unscaled incentives.
Our results indicate that the CEOs of large f‌irms are less
incentivized in terms of their PPE. This evidence is consis-
tent with the view that larger f‌irms exhibit economies of
scale in monitoring costs, as they are also monitored by
credit rating agencies and media (Himmelberg et al., 1999).
We also f‌ind that, similar to other measures of incentives,
PPE is higher for more volatile f‌irms, which is consistent
with the prediction that CEOs of f‌irms operating in
noisier business environments require stronger monitoring
(Demsetz & Lehn, 1985). In addition, we document that PPE
becomes lower as a CEO gets older and for newly appointed
CEOs.
Third, we explore the performance implications of PPE.
We estimate performance regressions by using PPE as an
incentive measure, and compare the resultswith those based
on PPS and PPSE measures. Our results show that after
controlling for the dynamic nature of endogeneity, the rela-
tion between a CEO’s incentives and future accounting per-
formance is signif‌icantly positive.
The remainder of the paper is structured as follows. The
next section discusses the related literature and presents the
hypotheses. Following this, we outline our data and specify
empirical models followed by empirical results together
with the robustness tests. The f‌inal section concludes
the paper and summarizes its theoretical and practical
implications.
RELATED LITERATURE
Different Approaches to Measuring
Executive Incentives
According to the agency theory, f‌irms incur agency costs
arising from less-than-optimal alignment of the agent’s and
principal’s interests (Jensen & Meckling, 1976). This agency
conf‌lict can be mitigated by tying executives’ wealth to f‌irm
performance through grants of shares and stock options,
and by establishing minimum equity ownership require-
ments for management.
Several authors, exploring the incentives of top execu-
tives, empirically conclude that these incentives are too
small to motivate managers to create shareholder value (e.g.,
Bebchuk & Fried, 2004; Jensen & Murphy, 1990). In their
seminal paper, Jensen and Murphy (1990) report that the
mean change in wealth consisting of cash pay, options, stock,
and dismissal probability of US executives is only $3.25 per
thousand dollar change in shareholders’ wealth. Jensen and
Murphy (1990) measure executives’ incentives using PPS,
that is, the fraction of the f‌irm owned by the executives. This
approach has several shortcomings. In particular, Hall and
Liebman (1998) point out that, since executives are risk-
averse and f‌inancially constrained from buying a signif‌icant
portion of their f‌irms, especially in large f‌irms, the relation
between PPS and f‌irm size is spurious.1As an alternative to
PPS, they propose a dollar change in executive holdings per
percentage change in the market value of equity, or PPSE, as
a measure of incentives. Baker and Hall (2004) theoretically
analyze and compare the implications of PPS and PPSE
for f‌irms of different sizes. They conclude that PPSE is an
adequate measure of incentives if managerial decisions
affect percentage returns on f‌irm value, and that PPS can be
used in situations where the managerial effort is constant
across f‌irm sizes. In light of their results, one can conjecture
that PPSE is a more relevant incentive measure to induce
value creation, for example, through strategic projects, since
it is related to changes in f‌irm value multiplicatively.
A limitation of the PPSE measure is that it only accounts
for the absolute change in an executive’s wealth, therefore
assuming explicitly that the dollar at stake represents her
total wealth. This is a signif‌icant caveat, since it is obvious
that, e.g., a payoff of $1 million would be evaluated differ-
ently by individuals with, e.g., $100,000 of outside wealth
versus those with $100 million (Core & Guay, 2010; Core,
Guay, & Larcker, 2003). This problem can be resolved by
measuring incentives as a percentage change in executive
total wealth relative to percentage change in the market
value of the f‌irm, that is, by using the PPE measure. If a
CEO’s wealth consists solely of equity holdings in her f‌irm,
the PPE equals one, meaning that the CEO’s total wealth
changes by one percent in response to a one percent change
in the stock price.
Recently, several papers have recognized that PPE is the
desired measure of executive incentives, because it is not
affected by f‌irm size and accounts for executives’ key per-
sonal characteristics, that is, their outside wealth (Core &
Guay, 2010; Edmans, Gabaix, & Landier, 2009).An empirical
challenge in applying PPE is that in many countries, includ-
ing the United States, information about executives’ total
CEO PERSONAL WEALTH AND FIRM PERFORMANCE 27
Volume 21 Number 1 January 2013© 2012 Blackwell Publishing Ltd

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