Building trust, recognizing excellence in trade promotion: Experts explore the changing role of trade and investment promotion organizations at a global conference in Paris, France, and institutions from Ghana, Nigeria and Qatar win big.

• Date: 01 October 2018
• Author: Pak, Susanna

In a rapidly changing and increasingly digital world, building trust remains the constant.

That's according to trade and investment experts from around the world who gathered at the 2018 World Trade Promodon Organization Conference in Paris, France, on 25-26 October. The biennial conference--co-hosted this year by the International Trade Centre (ITC) and Business France--explored the theme of trade and investment ecosystems: delivering for growth.

With the rise of digital platforms, trade and investment promotion organizations have a new opportunity to become trust builders between businesses, buyers and institutions--a role that cannot be replaced by technology--and to focus on broad-based, inclusive economic growth, as well as to strengthen partnerships. In other words, collaborate to compete.

More than 120 institutions from 95 countries participated in the event.

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